Typography is one of the most important elements in web design. A good type combination elevates readability, conveys tone, and builds trust. Yet, it's often an afterthought.
The Role of Typography
Typography isn't just about picking fonts — it's about hierarchy, spacing, rhythm, and visual harmony. When done well, your text invites users to stay, read, and engage.
“Typography is the craft of endowing human language with a durable visual form.” — Robert Bringhurst
Common Mistakes
- Too many fonts
- Poor contrast with background
- Inconsistent heading styles
- Cramped line height on mobile
Choosing Font Pairings
A safe bet is a serif for headings and a sans-serif for body, or vice versa. For example:
- Playfair Display + Merriweather
Adding Visuals
Don’t be afraid to use images to break up long sections of text:
Just be sure they’re high quality and relevant.